With over 20 years of experience, Mr. McFarland has devoted much of his life to defining great products that solve important problems (product management) and ensuring the world knows about them (marketing). As VP of Marketing at enVerid, he continues this quest with more fervor than ever to make the world a cleaner, more energy efficient place to live.
Prior to enVerid, Mr. McFarland led marketing and product management for CommScope’s wireless small cell business unit (formerly Airvana, IPO in 2007 and acquired by CommScope in 2015). Mr. McFarland grew the 3G small cell sales from zero to #1 in the market, and established the 4G product line as the most innovative solution on the market. Previously, Mr. McFarland was a Sr. Product Line Manager at Cisco Systems, where he was responsible for the strategy, product planning and marketing of Cisco's $1+ billion Carrier Ethernet product line. Also at Cisco, he was a Software Product Line Manager for a $2 billion data networking product line designed for the small business and enterprise market. Prior to Cisco, he was Founder and VP of Product Management and Business Development for SetWave, and has held strategy and technology consulting roles at Mercer Management Consulting, the Corporate Development and Strategy Group of Ameritech Corporation, and Accenture.
Mr. McFarland holds an MBA from the J. L. Kellogg School of Management and a BSME from Northwestern University, and graduated first in his class from both schools. He and his family reside in Boston, Massachusetts, but he still roots for the Green Bay Packers.